About 

Alice is an internationally-awarded Creative Director and copywriter based in Miami. With a career spanning top-tier agencies in New York, Miami and Boston, she has built a deep specialization in beauty and personal care. Her expertise lies in leading high-stakes brand launches and relaunches—shaping the verbal identity and messaging strategy that takes brands from concept to global rollout. Alice moves seamlessly between high-level brand development and digital-native storytelling, bridging the gap between executive thought leadership and high-impact social campaigns for global CPG, financial services, and non-profits.

EXPERIENCE

FREELANCE | CD Copywriter | July '15 - Present | NYC, MIA
Agencies: Case, Gin Lane, SapientNitro, Publicis, Fjord, Big Spaceship, Razorfish.

MRY | Senior Managing Copywriter | Jun '14 - July '15 | NYC

VML| Senior Managing Copywriter | Jun '13 - Jun '14 | NYC

SapientNitro | Senior Managing Copywriter | Jul '08 - Jun '13 | Miami, NYC

Digitas | Associate Copywriter | Nov '07 - June '08 | Boston

ichameleon group | Freelance Copywriter | Sept '07 - Nov '07 | Miami

Team One | Copywriting Intern | Oct '06 - Dec '06 | LA

Miami Ad School | Copywriting Instructor | 2009-2012 | Miami
 

Education

Miami Ad School | Copywriting | 2005-2007| Miami

University of Virginia | B.A. Economics | 2001-2005 | Charlottesville


 

Recognition & AWARDS

Cannes

D&AD

Addys

How Interactive Design

Webby's

2012 Cannes Young Lions | Team USA Cyber

2011 CNBC's World's Coolest Jobs